Target
PMP drive more effective promotions by understanding consumer markets.
The PMP Total Retail Solution provides clients with the first customer-led, multi-channel solution for national catalogues.
Using data to better understand your customer segments, we can help your brands to plan, design, print & distribute market-segmented versions of your national catalogues.
Talk to PMP today about how your business can get customers buying more often and how to find lots more just like them.
Mapping - incredible insights into your market
Our sophisticated mapping function gives you a visual representation of your letterbox distribution. As well as showing exactly where your target audience lies geographically, specialised maps can be provided at suburb, postcode, district or regional level and broken down by income band or other segment types.
What we can do for you...
Map Types:
- Drive time analysis (time from the household to your store location)
- ‘Heat maps’ showing by colour where your customers are most likely to live
- Geo-coding and profiling of small customer databases
- Store catchment area and customer plotting
- Information for door-knocking campaigns.
- Psychographic and Demographic profiling of customers
PMP tailor-make media campaigns:
- Washed distribution (to exclude specified addresses)
- Unaddressed mass distribution
- Addressed distribution
- Sampling distribution
Get closer with Helix Personas
Finding people who are ready, willing and able to buy is the key.
PMP have partnered with Roy Morgan Research — Australasia’s leading market research company — to add more marketing smarts to target marketing with Helix Persona.
Helix Personas is a fresh new psychographic market segmentation and targeting tool that uses monthly consumer interviews and electronic sales data to sort households into one of 51 Personas.
The Personas are then overlaid on the latest Census data.
Rather than creating groups of people who were simply born in the same decade and live near to one another, Helix Personas groups people with similar buying attitudes and shopping habits.
Quite simply, by connecting brands with people who are ready, willing and able to buy,
PMP generates a bigger and better bang for your marketing buck.
The more you know the better!
SEGMENTATION
- Demographics
- Lifestyle
- Attitudes
- Purchasing preferences
- Market potential
CUSTOMER PROFILING
- How old they are
- What they buy
- Where they shop
- Their life-stage
DATA ANALYSIS
- Market penetration
- Where to direct marketing
- Catchment analysis
CENSUS VARIABLES
-
Seasonal factors
-
Environmental influences
- Lifestyle changes
MAPPING
- Drive time, Heat
- Store catchment
- Customer plots
- Demographic profile
